About Us


Grove Partnerships Team

Jane Edwards

Founder Grove Partnerships

My professional experience covers many solutions within market research; for the last 16 years, I have been dedicated to the practice and understanding of Customer and Brand Experience metrics - which is mostly understood through mystery shopping, auditing, and customer loyalty solutions.

I provide my clients with a deep and thorough understanding of how their Brand Promise is delivered through all customer touch-points. I know how to design programs that deliver accountability, action, and performance improvement; which ultimately drives increased revenue and bottom-line. I also know how to make your program more efficient and more insightful by applying a scientific research-based approach to all aspects of a program.

I have lived and worked in the UK, Greece, Czech and Slovak Republics, Hungary and for the last 13 years in the US.

Some of the clients I have supported over the years have been: US Retail, Global Retail, Automotive, Tech, Telecoms, Hospitality, Logistics, Healthcare, Pharmaceuticals, CPG

My personal goal? To make the world a better place and to "enjoy the best shopping/dining/business experience" - otherwise I wouldn't be doing what I am doing!